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Part Four: How to Stop Giving Your Margin Away

Part Four: How to Stop Giving Your Margin Away

The Hidden Cost of Underpricing: Why Cheap Work Can Weaken a Good Business Listen to the audio version of this blog post. Watch a video summary of this post. 10. Learn to Present the Price Without Apologising You can calculate the price properly, build a strong offer...
Part Two: You Are Not Your Customer

Part Two: You Are Not Your Customer

Why Your Price Feels Too High: Even When It Isn’t Listen to the audio version of this blog post. Watch a video summary of this post. 4. You Are Not Your Customer One of the most important principles in marketing is also one of the most important principles in pricing:...
Pricing Strategy for Small Businesses: The Two Price Wars

Pricing Strategy for Small Businesses: The Two Price Wars

Rule29 Pricing Strategy Guide The Two Price Wars: How to Stop Competing on Price and Start Charging What Your Work Is Worth Your competitors are not the only people putting pressure on your prices. The more damaging price war may be taking place inside your own...
Part One: The Price War in Your Own Head

Part One: The Price War in Your Own Head

Your Cheapest Competitor Isn’t the Biggest Threat to Your Prices, You Are Listen to the audio version of this blog post. Watch a video summary of this post. Introduction – The Price War Nobody Talks About The most dangerous person in a price negotiation may not be...
Competitive Advantage.

Competitive Advantage.

The Law of Super Asymmetry: Why the Best Businesses Become Impossible to Compare. Listen to the audio version of this blog post. Watch a video summary of this post. One of the biggest myths in business is that success comes from competing better than everyone else....