Competitive Advantage.

Competitive Advantage.

The Law of Super Asymmetry: Why the Best Businesses Become Impossible to Compare. Listen to the audio version of this blog post. Watch a video summary of this post. One of the biggest myths in business is that success comes from competing better than everyone else....
How to Win a Price War Without Cutting Your Prices

How to Win a Price War Without Cutting Your Prices

Listen to the audio version of this blog post. Watch a video summary of this post. I hear this all the time from business owners. “Our customers only care about price.” Usually, it’s after they’ve lost a piece of work to a cheaper competitor or...
Markup vs Margin: Busy But Not Profitable

Markup vs Margin: Busy But Not Profitable

Markup vs Margin: The Pricing Mistake That’s Quietly Killing Your Profit. Listen to the audio version of this blog post. Watch a video summary of this post. Pricing Audit 1. Introduction – The Hidden Pricing Problem Most business owners I speak to are confident about...
When should a business take low margin work

When should a business take low margin work

Listen to the audio version of this blog post. Watch a video summary of this post. Sometimes Profit Isn’t the Point: How Smart Businesses Survive Slow Periods. 1. Sometimes Survival Comes Before Margin. Let me say something that might sound controversial: Sometimes it...