by admin | Jun 27, 2024 | Pricing
“Are You Leaving Money on the Table? Learn How to Price Like a Pro using 80/20.” Introduction. Have you ever wondered why some parts of your business bring in more profits than others? This is where the 80/20 principle, or Pareto Principle, comes into play, a concept...
by admin | Jun 21, 2024 | Pricing
Introduction. Choosing the right pricing model is a cornerstone of your success as a small business owner. This decision impacts nearly every aspect of your business, from cash flow and profit margins to market positioning and customer perception. Effective pricing...
by admin | Jun 21, 2024 | Pricing
Introduction. This blog follows on from our previous blog on “Are you charging enough”. You can read that here. Section 3 Understanding Emotional Value. As a business owner, understanding and tapping into the emotional value that your products or services...
by admin | Jun 21, 2024 | Pricing
Introduction. When it comes to determining the right price for your products or services, understanding how your customers perceive value is paramount. This concept, often encapsulated in the question “What To Pay,” drives every purchasing decision. It’s...
by admin | Oct 25, 2021 | Pricing
When you first start out in business, or even if you’ve been in business a long time and are about to enter a new market, setting the price you want for your product or service is perhaps one of the most difficult decisions you have to make. Ask people to pay too much...