01482 408585 info@Rule29.co.uk

Pricing Audit.

Unlock the True Potential of Your Business with Our Pricing Audit.

Are you a small business owner, entrepreneur, or freelancer struggling to find the perfect pricing strategy? Are you leaving money on the table without even knowing it? Our Pricing Audit for Small Business Owners is here to help you maximize your profits without losing customers.

How We Conduct the Pricing Audit:

The 5C’s Approach:
Our Pricing Audit is thorough and strategic, ensuring no stone is left unturned. We use the 5C’s approach to provide a comprehensive analysis of your pricing strategy.

Here’s How We Do It:-

1. Cost
We start by examining all your costs, both fixed and variable. Understanding your cost structure is crucial to setting a baseline for your pricing.

    • Fixed Costs: Rent, salaries, and other overheads that remain constant regardless of your sales volume.
    • Variable Costs: Costs that change with your production levels, such as raw materials and direct labour.
    • Break-even Analysis: Determining the minimum sales needed to cover your costs and identifying the profit margins required for sustainability.

2. Customers
Next, we delve into your customer base to understand their needs, preferences, and price sensitivity.

    • Customer Segmentation: Identifying different groups within your customer base and tailoring pricing strategies for each segment.
    • Willingness to Pay: Assessing how much your customers are willing to pay for your products or services.
    • Customer Feedback: Gathering insights from customer reviews and feedback to understand their perception of your pricing.

3. Competition
We analyse your competitors to see how your pricing stacks up in the market.

    • Competitive Benchmarking: Comparing your prices with those of your competitors to identify gaps and opportunities.
    • Value Proposition: Ensuring your pricing reflects the unique value you offer compared to competitors.
    • Market Positioning: Determining where you stand in the market and how pricing can enhance your position.

4. Context
We consider the broader context in which your business operates to ensure your pricing strategy is relevant and effective.

    • Market Trends: Keeping an eye on industry trends that could impact pricing, such as economic shifts or new regulations.
    • Seasonality: Accounting for seasonal fluctuations in demand and adjusting pricing strategies accordingly.
    • External Factors: Evaluating external factors like supply chain disruptions or changes in consumer behaviour.

5. Channels
Finally, we look at the different channels through which you sell your products or services to optimise your pricing strategy across all platforms.

    • Sales Channels: Evaluating pricing consistency and effectiveness across various sales channels (e.g., online, in-store, direct sales).
    • Distribution Costs: Analysing the costs associated with different distribution channels and how they affect your pricing.
    • Channel-Specific Strategies: Develop tailored pricing strategies for each channel to maximise reach and profitability.

By thoroughly examining these 5C’s, we provide you with a detailed, actionable pricing strategy that not only covers all bases but also positions your business for long-term success. 

Why a Pricing Audit?

Pricing is the key to your business’s success. The right pricing strategy can boost your profits, attract more customers, and give you an edge over your competitors. But finding that sweet spot isn’t easy. That’s where we come in.

What We Offer.
1. Comprehensive Analysis: We dive deep into your current pricing structure, analysing your costs, market position, and customer base.

2. Customised Strategies: We provide tailored pricing strategies that align with your business goals and market conditions.

3. Competitive Insights: We assess your competition to help you stay ahead and make informed pricing decisions.

4. Actionable Recommendations: Get clear, actionable steps to optimise your pricing and increase your profitability.

Who Needs This Service?

Small Business Owners: Whether you’re just starting out or looking to grow, our audit will help you set prices that attract customers and boost your bottom line.
Entrepreneurs: Launching a new product or service? Ensure you hit the market with the right price.
Freelancers: Stop guessing and start charging what you’re worth with confidence.

Why Choose Us?
Expertise: With decades of business experience, we know what works.
Proven Results: Our clients see a significant increase in profitability and customer satisfaction.
Simple and Clear: No jargon, no fluff. Just straightforward advice you can implement immediately.

Take the First Step to Higher Profits
Don’t let poor pricing hold your business back. Invest in a Pricing Audit today and discover how a few adjustments can make a big difference.

Then our Pricing Audit service is for you:-

Contact Us Now to schedule your Pricing Audit and start maximising your profits!

About working with John:– “The important part of improving your business is not about all the ideas you have or anything you’re GOING to do.  Success only comes with DOING.  John makes sure that you do what you said you’d do and I believe the stress on accountability in everything that John does, really does make the difference and ensures that your business will be successful”.
Karen B

Managing Director

What’s The Return You Can Expect from Our Pricing Audit?

Investing in our Pricing Audit isn’t just about understanding your pricing strategy; it’s about realising tangible financial benefits. By fine-tuning your pricing, you can significantly increase your profitability. Here’s what you can expect:

Real Results: A Case Study

Let’s consider a business with a turnover of £1 million. Even a modest improvement in pricing strategy can yield impressive returns.

    • Current Turnover: £1,000,000
    • Expected Pricing Improvement: 5%

Potential Increase in Profitability. With a 5% improvement in pricing strategy, your business could see:

    • Additional Revenue: £50,000

This increase is based on optimising your prices to better match your costs, customers, competition, context, and channels. Here’s how it breaks down:

      1. Cost Efficiency: By understanding and managing your costs better, you can set prices that cover expenses more effectively, potentially reducing unnecessary spending and increasing your profit margins.
      2. Customer Alignment: By aligning your prices with what your customers are willing to pay, you can attract more customers and increase sales volumes, boosting your overall revenue.
      3. Competitive Edge: By strategically positioning your prices in relation to your competitors, you can capture a larger market share, leading to higher sales and profitability.
      4. Context Awareness: By adapting your pricing to market trends and external factors, you can stay ahead of the curve and capitalise on new opportunities, increasing your business’s resilience and profitability.
      5. Channel Optimisation: By ensuring your pricing strategy is effective across all sales channels, you can maximise revenue from each channel, leading to overall growth.

Long-Term Benefits

Beyond immediate financial gains, our Pricing Audit sets your business up for long-term success by:

      • Sustainable Growth: Building a pricing strategy that adapts to market changes ensures continued profitability.
      • Customer Loyalty: Fair and strategic pricing enhances customer satisfaction and loyalty, leading to repeat business.
      • Competitive Advantage: A well-optimized pricing strategy positions your business strongly against competitors.

Investing in our Pricing Audit is a smart move that pays off. With just a 5% improvement, you can unlock significant financial benefits, driving your business toward greater success.

The application process is straightforward and involves a short diagnostics questionnaire aimed at helping us understand where you are with your business.  You’ll receive a copy of this within minutes of completing it (this is a very useful document for you as well as us).   Once we’ve evaluated this we’ll set up a meeting within a day or so to check that we’re compatible.

The First Step is to take our FREE Fast Business Diagnostics. Takes Minutes to do. You’ll receive a 5-page diagnostics report on the 7 key areas you need to focus on to build a better business. Click the button to start.

This is a free service no credit card is required.

100% satisfaction guarantee

100% Satisfaction Guaranteed.

We stand by our Pricing Audit with a 100% Satisfaction Guarantee. If you’re not completely satisfied with the results and recommendations provided, we’ll work with you until you are. Our goal is to help you achieve maximum profitability with confidence and clarity—guaranteed, or your money back.

Contact Us


01482 772999

277 Anlaby Rd, Hull HU3 2SE

M-F: 8am-5pm, S-S: Closed

Have a Question Or Need to Make An Appointment? Email Us!

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