by admin | Jul 16, 2026 | Pricing
Listen to the audio version of this blog post. Watch a video summary of this post. I hear this all the time from business owners. “Our customers only care about price.” Usually, it’s after they’ve lost a piece of work to a cheaper competitor or...
by admin | Apr 28, 2026 | Pricing
Markup vs Margin: The Pricing Mistake That’s Quietly Killing Your Profit. Listen to the audio version of this blog post. Watch a video summary of this post. Pricing Audit 1. Introduction – The Hidden Pricing Problem Most business owners I speak to are confident about...
by admin | Apr 1, 2026 | Pricing
Pricing Power – The Most Misunderstood Lever in Business. Listen to the audio version of this blog post. Watch a video summary of this post. Pricing Audit If you sit down with most business owners and ask them what drives their success, you’ll hear the same answers...
by admin | Mar 5, 2026 | Pricing, Productivity
Listen to the audio version of this blog post. Watch a video summary of this post. Sometimes Profit Isn’t the Point: How Smart Businesses Survive Slow Periods. 1. Sometimes Survival Comes Before Margin. Let me say something that might sound controversial: Sometimes it...
by admin | Feb 7, 2025 | Pricing
Listen to the audio version of this blog post. Watch a video summary of this post. Introduction: The Pricing Mistake That’s Costing You Profits. Pricing is one of the most powerful levers in your business—yet it’s also one of the most misunderstood. Set your prices...
by admin | Jun 27, 2024 | Pricing
“Are You Leaving Money on the Table? Learn How to Price Like a Pro using 80/20.” Introduction. Have you ever wondered why some parts of your business bring in more profits than others? This is where the 80/20 principle, or Pareto Principle, comes into play, a concept...
