01482 408585 info@Rule29.co.uk

Are You Looking To Start Your business in the RIGHT Way​?”

At Rule29 we recognise that your business accountant is a key member of your team – not just there to keep you compliant with HMRC, but to give you a real competitive advantage. This means helping you to start your business in the right way…

Yes, we still do all the traditional activities of your ‘old-fashioned’ business accountant. We prepare accounts for all types of business, from sole traders to partnerships to limited companies. You’ll benefit from the fact that we fully recognise that as your business grows, your needs can change, therefore our services are tailored to your needs, from the startup phase, right through to business exit.

Our services will help to reduce the administrative burden, allowing you to concentrate on running your business startup while giving you peace of mind that your accounts and returns are in order.

Our accounting and compliance services include:

  • Preparation of annual accounts
  • Preparation of monthly management accounts
  • Book-keeping services
  • Maintaining PAYE and VAT records and associated returns
  • Dealing with HMRC investigations
  • PAYE and national insurance compliance
  • Self-assessment advice

However, we also focus on helping you increase your competitive advantage. 

Rule29 “Your Competitive Advantage Accountants”.

Business Coaching & Mentoring

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Corporate Tax & VAT Returns

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BookKeeping & Accountancy

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  • Bookkeeping and Accountancy
  • Corporate Tax Returns
  • VAT Returns
  • Payroll Services
  • Budgeting Analysis
  • Limited Company Formations
  • Property & Capital Gain Tax
  • Business Advice
  • Financial Outsourcing
  • Company Pension Scheme Setup
  • HMRC Services
  • Business Startup Mentoring

Business Startup Mentoring

We help you grow and develop your business startup

Growing a business startup can be difficult, with business owners all too often left to fend for themselves.  At Rule29, we’ve helped hundreds of business startup owners successfully grow their businesses. We’ve all the resources you could ever need to grow your business, along with the experience of implementing them successfully. Unlike most accountancy practices we have a full-time business mentor and coach who has run businesses on 3 different continents as well as running their own Business coaching practice for the last ten years.

When working with Rule29, you can bring your business ideas and we’ll help you to evaluate them in a constructive and realistic manner. We can also help you:

  • Decide on the most suitable structure for your business – sole trader, partnership, or limited company.
  • Prepare a business plan, cash flow projections, budgets, and trading forecasts.
  • Assess your finance requirements, advise on the best sources of finance, and draw up the necessary proposals
  • Establish a good working relationship with your bank
  • Complete any registration procedures with Companies House and HM Revenue and Customs

We’re also fully committed to helping your business grow, and our support stretches far beyond the essential compliance services. In many instances, we’ve become an extension of a client’s business and we aim to work with you to ensure the best possible chance of success. We can also assist with:

  • Raising finance
  • Financial management
  • Strategies for developing your business
  • Long-term business plans

All our clients get a business mentoring session every 3 months to ensure they’re on track.

Let Rule29 help your business grow. Schedule a meeting, just hit the button below.

Tax Services (Do you feel you’re paying too much?)

Personal & Corporate Tax Preparation

  • Company Tax Return.

All companies must ensure that their company tax return is submitted on time otherwise HMRC will issue penalties. Our motto at Rule29 is ‘Ontime every time’ for our clients ensuring their compliance.

  • VAT Returns.

Registered businesses need to submit a VAT return every quarter, this should be submitted using MTD software (Making Tax Digital). At Rule29 we ensure that your VAT returns are submitted using MTD software.

  • Companies House.

All companies must file their accounts with companies house 9 months from their accounting reference date.

  • Personal Self Assessment Tax Submission.

All company directors must submit a self assessment tax return anually.  As a client of  Rule29 you’ll benefit from the wealth of accounting experience and expertise of our personal tax team. No matter how simple or complex your tax affairs, we’ll help and advise you so that you meet your HMRC self-assessment tax deadlines and avoid unnecessary mistakes and penalties..

Bookkeeping and Accountancy

3 Reasons to Hire A Bookkeeper

  • Keep your focus where it matters

Bookkeeping is one of the most vital roles in any company, but focusing on this often takes personnel away from other important work. Hiring a dedicated bookkeeper allows you to keep your focus where it should be.

  • Keep on top of your financial information.

Bookkeeping is all about recording and monitoring the performance of your business.  This is important not just for tax and legal purposes, they are also vital as tools to show you in real-time where you could be making improvements or what you’re doing well. This is why we provide all our clients with a real-time business success dashboard.

  • Avoiding the ‘Surprises’.

There’s nothing worse than being hit by an unexpected Tax bill, using a good bookkeeper will help you avoid this and Rule29 specialises in helping our clients avoid those nasty surprises.


PAYE, NI, Payslips, HMRC RTI Compliant

  • Administering Payroll.

Unless you have a dedicated person, administering payroll can be an arduous and time-consuming task for today’s busy business owner. Keeping up to date with ever-changing regulations is both time-consuming and expensive if not done correctly. Here at Rule29, we can help to relieve the burden with a comprehensive payroll service including:-

1. Customised payslips

2. Administration of PAYE, national insurance, statutory sick pay, statutory maternity pay, etc

3. Completion of weekly/monthly statutory forms to submit to HM Revenue & Customs under the new Real Time Information regime

4. CIS returns

5. Summaries and analyses of staff costs

6. Administration of incentive schemes, bonuses, and ex-gratia and termination payments

7. Administration of pension schemes

Management Accounts

Management Accounts.

  • All Rule29 clients get regular management accounts.

Lots of Accountancy practices produce management accounts on a periodic basis for their clients and lots don’t. At Rule 29 we take the view that you can’t manage your business if you don’t know your numbers.  This means producing management accounts on a monthly basis. If you don’t know your numbers you end up getting surprises and they’re not always good.

All our clients get their own business success dashboard updated by us on a monthly basis so they know exactly where they are. Click here to see an example.

Company Formations

Company Formations.

  • Setting up your limited company.

Starting in the right way is really important. Here at Rule 29, we’ll advise you on the right structure for your new company, whether that’s as a Sole trader, Partnership or Limited company. We’ll walk you through the process and assist with the paperwork to ensure that you’re legal.

As a bonus, we’ll even give you a complimentary hour with our resident business mentor and coach to ensure that you hit the ground running.


How much does it cost and what do I get?

Here’s what you’ll benefit from when you have Rule29 on your side:-

  • Annual accounts preparation and submission to HMRC (£499)
  • Payroll for 5 employees (£300)
  • Self Assessment Tax Return for the Director (£149)
  • Qrtly Business Mentoring Session (£600)
  • Access to our Virtual Business Coaching Programme (£497) Find out more here.

The Total Value for all of this is £2045. The Monthly cost is just £99 plus VAT (12-month minimum contract).  A saving of 41%.

Optional Extra’s

  • VAT Preparation and submission (£400)
  • Monthly bookkeeping (£600)*
  • Quick books online £12 per month
  • Upgrade to monthly business mentoring £150 per month

All prices exclude VAT.

At Rule 29 we know that choosing your Accountant can be a stressful experience for any business startup. This is why we have our unique switching guarantee.

100% satisfaction guarantee

Guarantee No.1 Switching Accountants.

Switching Accountants can be complicated which is why we guarantee that we will liaise with your existing accountant to reduce the stress on you. You won’t even have to let them know you’re changing, we’ll even handle that for you.

Guarantee No.2 Service Level.

We take communication seriously. Let’s be honest nobody likes to wait weeks for their accountant to get back to them when they have an issue. This is why we guarantee to respond to all questions and queries within 24 hours.

Guarantee No.3 Fixed Price Guarantee.

Our prices are fixed for 24 months from the date you join us. No sudden large increases in fees for the services you contract for 2 years.

Guarantee No.4 100% Happiness Guarantee.

If after three months with Rule 29 you don’t feel that you’ve made the right decision, we’ll fully refund the fees you’ve paid and what’s more, we’ll help you switch to another accountant.

Guarantee No.5 No nasty surprises guarantee.

ou won’t be hit with sudden unexpected tax bills when you use Rule29. We keep you fully informed of your tax situation throughout the year.

Guarantee No.6 Deadlines.

Accountants live and die by deadlines. So if you give us all the necessary paperwork three weeks before your submission deadline we guarantee to submit to HMRC on time. If not we will pay any penalties incurred.

Don’t Take Our Word For It. Here’s what others have said…

“It is our pleasure to share our continued experience with Rule 29 Accountants that provides an excellent and individual service. They always go above and beyond with complete dedication to meeting our needs. They are proactive thus maintaining a healthy relationship and essentially ensuring us being focused on our business journey to success. We cannot recommend them highly enough as they are the perfect support to any business.” Thank you Delwar Bhai.

“Very reliable and responsive, always sorted out everything for me efficiently. I would definitely recommend.”  Siamand B.

“Rule 29 Accountants are dedicated to providing its clients with professional support and financial advice. The team is driven to make accounting faster, smarter, and easier for businesses of all sizes. They partner with you to offer a bespoke service, tailored to your unique circumstances and help implement financial control. Mr. Delwar is highly experienced and always can guide me to a solution with integrity and honesty. He is very passionate about what he does and likewise shares his passion and commitment with his clients. Thank you for all your help and support.” Hanna P.

Contact Us


01482 408585

277 Anlaby Rd, Hull HU3 2SE

M-F: 8am-5pm, S-S: Closed

Have a Question Or Need to Make An Appointment? Email Us!

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