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Payment Terms: Stop Financing Your Customers

Payment Terms: Stop Financing Your Customers

Jump to a Section Understand how payment terms affect cash flow, why profitable growth increases the pressure and what you can do to get paid sooner. Part One: The Cash-Flow Impact of Payment Terms 1 Payment Terms Are a Financing Decision 2 The Real Payment Period Is...
Part Four: How to Stop Giving Your Margin Away

Part Four: How to Stop Giving Your Margin Away

The Hidden Cost of Underpricing: Why Cheap Work Can Weaken a Good Business Listen to the audio version of this blog post. Watch a video summary of this post. 10. Learn to Present the Price Without Apologising You can calculate the price properly, build a strong offer...
Part Two: You Are Not Your Customer

Part Two: You Are Not Your Customer

Why Your Price Feels Too High: Even When It Isn’t Listen to the audio version of this blog post. Watch a video summary of this post. 4. You Are Not Your Customer One of the most important principles in marketing is also one of the most important principles in pricing:...