by admin | Mar 5, 2026 | Pricing, Productivity
Listen to the audio version of this blog post. Watch a video summary of this post. Sometimes Profit Isn’t the Point: How Smart Businesses Survive Slow Periods. 1. Sometimes Survival Comes Before Margin. Let me say something that might sound controversial: Sometimes it...
by admin | Feb 7, 2025 | Pricing
Introduction: The Pricing Mistake That’s Costing You Profits. Pricing is one of the most powerful levers in your business—yet it’s also one of the most misunderstood. Set your prices too high, and you worry about losing customers. Set them too low, and you struggle to...
by admin | Jun 27, 2024 | Pricing
“Are You Leaving Money on the Table? Learn How to Price Like a Pro using 80/20.” Introduction. Have you ever wondered why some parts of your business bring in more profits than others? This is where the 80/20 principle, or Pareto Principle, comes into play, a concept...
by admin | Jun 21, 2024 | Pricing
Introduction. Choosing the right pricing model is a cornerstone of your success as a small business owner. This decision impacts nearly every aspect of your business, from cash flow and profit margins to market positioning and customer perception. Effective pricing...
by admin | Jun 21, 2024 | Pricing
Introduction. This blog follows on from our previous blog on “Are you charging enough”. You can read that here. Section 3 Understanding Emotional Value. As a business owner, understanding and tapping into the emotional value that your products or services...
by admin | Jun 21, 2024 | Pricing
Introduction. When it comes to determining the right price for your products or services, understanding how your customers perceive value is paramount. This concept, often encapsulated in the question “What To Pay,” drives every purchasing decision. It’s...
