Business Accountants Hull. Your Business. Our Expertise. Real Results

We Don’t Just Balance Books—We Build Better Businesses

An accountant should do more than just crunch numbers—they should be a strategic partner in growing your business. At Rule 29, we don’t just balance books; we help you build a better business by providing financial clarity, optimising cash flow, and identifying growth opportunities.

Whether it’s tax planning, forecasting, or business strategy, we ensure your finances work for you, not against you. A strong financial foundation allows you to scale, increase profitability, and create a self-sustaining enterprise. If you’re looking for an accountant who offers real business insights, not just compliance, it’s time to partner with Rule 29.

Business Accountants Hull & East Yorkshire

Our Story and Mission

At Rule 29, our mission is to empower Yorkshire business owners to build, grow, and run more profitable, self-sustaining businesses. We go beyond traditional accounting, providing expert financial management, strategic planning, and business growth advice tailored to your unique needs.

Whether you’re a startup or an established company, we help you maximise profits, streamline operations, and achieve long-term success. Our goal is simple: to make running a business easier, more profitable, and ultimately, more rewarding for Yorkshire entrepreneurs.

Accountants Hull
Business Accountants Hull & East Yorkshire

Business Planning

With deep expertise in Lean Business Planning, we help businesses create agile, data-driven plans that drive growth, efficiency, and long-term success.

Our Expertise

Strategic Financial Planning

Our strategic financial planning services help businesses align their financial goals with their overall business strategy, ensuring sustainable growth and profitability.

Tax Optimisation

We offer comprehensive tax optimisation services to minimise liabilities and maximise savings, keeping your business compliant and financially efficient.

Business Advice

Our business advice services provide expert guidance on financial planning, growth strategies, cash flow management, and scaling for long-term success.

How we help you!

To gain a competitive advantage you need an Accountant that understands how to get you and your business to the next level.

You’ve come this far—whether on your own or with a little help—but to reach the next level, you need to take next-level actions. That’s where Rule 29 goes beyond traditional accounting. We’re not just accountants; we’re business mentors, strategists, and growth partners. Our in-house experts in management accounting, tax, and business coaching provide the insights you need to scale, stay compliant, and maximise profitability. Ready to grow? Click below and discover how we can support your business success.
Business Accountants Hull & East Yorkshire

Business Accounting Services

“We make ‘knowing your numbers’ simple. Rule29 provides full Accounting solutions for limited companies and sole traders. Everything from Corporate Tax and VAT Tax Returns, Bookkeeping & Accountancy, and Pay Roll.

Lean Business Planning

Business Planning

“Most people don’t plan to fail, they fail to plan”.  At Rule29 we provide a full business planning service. Everything from business funding to investor readiness planning. All designed to ensure your success.

Business Mentoring Service.

‘Mentoring is a brain to pick, an ear to listen, and a push in the right direction.”  Our Business Mentoring service is all about supporting businesses and business owners to achieve what they set out to do in the first place. Build a better business!

What Our Clients Say

“The support I have received from you has been invaluable and without you, I would still be muddling through I can’t thank you enough and look forward to working more with you in the future.”
Jackie (Hull)

Managing Director

“I took up a business development programme with John over a month ago.  I find John’s programme ticks all my boxes to growing my business!  John’s understanding of what people in business need and his delivery of the programme is ‘spot on’! I have developed a healthier business-focused attitude to ‘GET STUFF DONE’ and this is surely the right direction for me!  I would recommend John Olivant to anyone in business.”
Kevin G

Business Owner

“The important part of improving your business is not about all the ideas you have or anything you’re GOING to do.  Success only comes with DOING.  John makes sure that you do what you said you’d do and I believe the stress on accountability in everything that John does, really does make the difference and ensures that your business will be successful”.
Karen B (Hull)

Managing Director

Join Us

Our Clients Are Like Family

The role of a trusted advisor be it your Accountant or Business Mentor is to protect your interests. All our clients know that we’re on their side and that they can rely on us to provide them with the necessary advice and support to enable them to grow a better business.

Our Fast Business Diagnostics Tool provides clarity. In just 10 minutes, you’ll answer 50 targeted questions covering key areas of your business, from operations to customer satisfaction. Just hit the button below to find out more…

Insights & Updates

“Selling, Scaling, or Passing It On? Why Every Business Needs an Exit Strategy”

Introduction: Why Planning for Your Exit Matters. When you started your business, you likely focused on growth, profitability, and making an impact. But have you thought about how you’ll eventually step away? Whether you want to sell, pass it on, or simply close,...

“Pricing with Confidence: Stop Undervaluing Your Business.”

Introduction: The Pricing Mistake That’s Costing You Profits. Pricing is one of the most powerful levers in your business—yet it’s also one of the most misunderstood. Set your prices too high, and you worry about losing customers. Set them too low, and you struggle to...

“Why Lean Startup and Game Plan Accelerator Aren’t Just for Startups—They’re for Every Business”

Introduction. Starting a business is an exciting journey, but it’s also filled with uncertainty and risk. How do you know your product will resonate with customers? How can you minimise wasted resources while maximising impact? These are the questions the Lean Startup...

“Achieved Failure: Turning Setbacks Into Your Competitive Advantage”

"How to Use Achieved Failure to Build a Stronger, Smarter Business" 1. Introduction: What is Achieved Failure? Achieved failure isn’t about half-hearted attempts or giving up halfway. It’s about committing fully, giving your absolute best, and rigorously executing a...

“Monthly Management Accounts, From Metrics to Mastery”

"Stay on Course: Why Monthly Management Accounts Are Key to Business Success" Introduction. Imagine you’re piloting a plane from Los Angeles to New York. You know your starting point, and where you want to land. But what happens if your navigation system is off by...

“Mastering Your Start-Up Finances: How Accountants Help You Succeed”

"From Cash Flow to Compliance: Why Every Start-Up Needs an Accountant" Starting a new business is one of the most exciting and rewarding steps you can take. It’s a chance to bring your vision to life, solve real problems for your customers, and create something that...

Are You Caught in the Business Planning Paradox?

"Are You Caught in the Planning Paradox? 10 Reasons Business Owners Avoid Planning—and Why It’s Holding You Back". The Business Planning Paradox. For many small business owners, business planning presents a puzzling paradox: it’s one of the most powerful tools for...

“Business Management System: Monitoring, Improving, and Expanding Your Business”

"From Chaos to Clarity: Why Every Business Needs a Comprehensive Business Management System" Introduction. As a business owner, one of the most critical aspects of ensuring long-term success is having a structured system in place to monitor, guide, and improve your...

Understanding the Balance Sheet Equation.

This is the second of our Blogs on the Balance Sheet. Understanding the Balance Sheet elements (which we discussed in the first Blog) and the Balance Sheet equation is fundamental for small business owners and Entrepreneurs who run a limited company. You can read the...

Mastering Your Balance Sheet.

A Step-by-Step Guide to Understanding Assets, Liabilities, and Equity"   Introduction. The balance sheet is one of the most important financial statements for any business. It provides a snapshot of your company’s financial position at a specific point in time,...

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