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Tired of Guesswork? Find Out the Real Value of Your Business in Minutes.
If you’re like most business owners, you probably have a figure in your head for what your business is worth. But it’s rarely grounded in financial reality.
Our business valuation calculators are designed to give you real-world data on which to base your valuation. Choose which valuation method is most appropriate to your situation. Then receive an instant valuation.
This isn’t about theory or wishful thinking; it’s about using hard numbers to get a valuation you can trust.
Know What Your Business Is Really Worth
Before you begin your valuation, choose the method that fits your business best. We’ll guide you to the right page.
Built by Rule 29 — Business Growth & Exit Advisory.
Which method should you choose?
- SDE for owner-managed businesses
- EBITDA for systemised, manager-led businesses
- Still unsure? Read the quick guide below
Choose Your Valuation Method
SDE – Seller’s Discretionary Earnings
SDE is the preferred valuation method for small to medium owner-operated businesses. It adds back your salary/drawings and any discretionary expenses to show the true cash benefit you receive.
- Owner involved day-to-day
- You take salary/drawings
- Some personal or discretionary expenses
- Typical valuation multiples: 2–4× SDE
EBITDA or Adjusted EBITDA
EBITDA is used when the business has a management layer and the owner’s pay is already normalised. Adjusted EBITDA optionally removes one-offs and non-operating costs.
- Business can run without you
- Normalised wages and management structure
- Useful for larger or more mature businesses
- Typical valuation multiples: 3–6× EBITDA
How the Valuation Works
1. Enter Your Numbers
We only ask for the essentials — net profit, salary/draw, add-backs, or EBITDA components.
2. Instant Calculation
You’ll see your estimated value on screen before requesting your full email report.
3. Clear, Actionable Email Report
Your email summary shows exactly how your valuation was calculated and what drives your multiple.
Why Rule 29?
We help business owners build companies that are worth more, not just busier. Our valuation approach focuses on:
- Transferable earnings
- Management depth
- Predictable revenue
- Reducing buyer risk
What You’ll Get
- Estimated valuation + range
- Your earnings figure (SDE or EBITDA)
- Industry base multiple
- Owner dependency adjustment
- Next steps to improve your valuation
Important
Disclaimer: All valuations are generated solely from the information you enter. We do not verify your figures. These estimates are for guidance only and do not constitute financial, legal, or valuation advice.
Business Valuation Methods — Quick Guide
Eight practical approaches, when to use them, and what buyers are really looking at.
SDE (Seller’s Discretionary Earnings)
Use when
Owner works in the business; salary/draw + add-backs matter.
Formula
SDE × Industry Multiple
Pros: Simple, market-aligned for small businesses. Cons: Less useful if management is in place.
Start SDE →EBITDA
Use when
Business can run without the owner; pay is normalised.
Formula
EBITDA × Industry Multiple
Pros: Buyer standard, comparable. Cons: Can ignore one-offs unless adjusted.
Start EBITDA →Adjusted EBITDA
Use when
There are one-offs, non-operating, or unusual items.
Formula
(EBITDA ± Adjustments) × Multiple
Pros: Shows sustainable profit. Cons: Needs careful, defensible normalisation.
Use Adjusted EBITDA →Revenue Multiple
Use when
Profits are volatile; strong recurring/ARR (e.g., SaaS).
Formula
Revenue (ARR/TTM) × Multiple
Pros: Simple for growth/recurring models. Cons: Crude if margins vary.
Asset-Based (NAV)
Use when
Value sits in tangible assets; going-concern or break-up.
Formula
Assets − Liabilities
Pros: Floor value. Cons: Ignores earnings/goodwill.
Discounted Cash Flow (DCF)
Use when
Stable forecasts or contracts; investor-grade planning.
Formula
PV of Future Cash Flows
Pros: Theoretical precision. Cons: Sensitive to assumptions/discount rate.
Tip: Most SMEs should start with SDE (owner-managed) or EBITDA (manager-led). Use Revenue Multiples for recurring/early-stage models, and DCF for investor-grade planning.