Rule29 Advisory
Exit Readiness Diagnostic
A structured assessment of how prepared your business is for sale, succession, or transition — and where value may be at risk.
A Profitable Business Is Not Always an Exit-Ready Business
Buyers are not purchasing past performance. They are assessing future certainty.
That assessment is based on structure, transferability, financial clarity, and commercial strength — not just profit.
- Reliance on the owner
- Weak or unclear financial reporting
- Limited transferability
- No clear growth narrative
The Six Drivers of Exit Value
Each area is assessed to understand how your business would be viewed by a potential buyer.
Exit Clarity
Clear objectives, timing, and alignment between business performance and exit expectations.
Financial Readiness
Credible numbers, consistent reporting, and a clear financial narrative.
Transferability
The ability for the business to operate independently of the owner.
Commercial Strength
Market position, customer demand, and future growth potential.
Structural Readiness
Systems, roles, and processes that support continuity and transition.
Owner Readiness
Personal preparedness for the practical and strategic realities of exit.
How the Diagnostic Works
This is an advisor-led assessment using a structured framework. Each area is reviewed, scored, and interpreted to provide a clear view of your overall position.
A guided, objective assessment.
Consistent 1–4 framework across all areas.
Clear priorities and next steps.
Start Your Exit Assessment
Complete the short form below. If appropriate, you will be directed to book your session.
Delivered by Rule29
Supporting business owners to improve structure, strengthen performance, and increase long-term value.