"Does Your Business Accountant Give Your Business A Competitive Advantage?"

We Don’t Just Balance Books—We Build Better Businesses

For £1–5M turnover businesses that want real-time numbers, confident cashflow, and board-level insight—without a £40k+ in-house cost.

Rule29 provides outsourced finance for £1–5M turnover businesses who need clear numbers, confident cashflow and board-level insight without the cost of an in-house team.

We handle accounting, reporting and forecasting, then translate the data into decisions. Book a free Finance Clarity Call to uncover quick wins and your next step.

Accountants Hull
Free Clarity Call

Why businesses choose Rule29.

Financial Clarity

Clarity

Monthly management accounts & KPIs you can actually use. See what’s driving profit, and what isn’t.

Financial Control

Control

13-week cashflow, proactive tax and compliance handled. No more surprises.

Financial Control

Growth

Rolling forecasts, margin analysis, and director-level advice that moves the needle.

Everything your finance function should deliver...

  • Monthly management accounts & KPI dashboard

  • Rolling 13-week cashflow + scenario planning

  • VAT, payroll, and year-end compliance handled

  • Budgeting & forecasting with quarterly reviews

  • Board-pack commentary and director updates

  • Dedicated point of contact; fast response

Clients typically save £15k+ vs. an in-house finance hire and gain clearer decisions.

Getting started is simple

Arrange A Free Business Consultation.

Free Clarity Call

Note: This is an online consultation unless otherwise requested.

Getting started is simple: book a 30-minute discovery call, we review your numbers and systems, then agree scope and onboard fast, delivering live reporting, cashflow visibility, and monthly insights within weeks.

Discovery Call (30 mins) — Understanding your goals, systems, and bottlenecks.

Discovery Call

Finance Review — We map the numbers, identify gaps, and prioritise quick wins.

Finance Review

Onboarding — Agree scope & fixed monthly fee. Live reporting within weeks.

Onboarding

Arrange A Free Business Consultation.

Free Clarity Call

Note: This is an online consultation unless otherwise requested.

Don’t take our word for it: Here’s what our clients say…

“Rule29 gave us the visibility and cadence we were missing. We cut costs and finally trusted our numbers.”

David

Managing Director

“Rule29 gave us real cashflow control. Month-end moved to day 5, DSO fell from 62 to 45 days, and we unlocked £180k in cash headroom within six months. Decisions are calmer—and faster.”

Sarah M

Managing Director, Precision Fabrications Ltd

“We replaced our patchwork finance with Rule29’s outsourced team and board-pack cadence. Forecast accuracy jumped, stockouts fell, and we saved ~£30k a year versus hiring in-house.”

James R

Founder, E'commerce company

Case Study...

From firefighting to forward planning.

Client: Small Manufacturing Business (£2.4m turnover), 18 staff.
Challenge: No cash visibility, month-end >20 days late, inconsistent margins, ad-hoc VAT/payroll, growing director stress.

What we did (first 90 days):

  • Migrated/cleaned Xero; implemented Dext + ApprovalMax (formerly Receipt Bank) = captures supplier bills/receipts.

  • Set up a rolling 13-week cash flow and weekly cash huddle

  • Built a month-end close by day 7 with a KPI/board pack

  • Mapped product costs, fixed stock adjustments, and margin tracking

  • Introduced credit-control workflow and supplier-terms review

Results (6 months):

  • +£180k cash headroom and no surprise shortfalls

  • Month-end close: day 5 with a clear board pack and commentary

  • DSO (days’ sales outstanding) cut from 62 → 45 days;  (faster collections, stronger cashflow).

  • Gross margin +4.2% via pricing & cost controls

  • Saved ~£30k/year versus hiring in-house; directors report “calm and control”

“We finally trust our numbers. Decisions are faster, and cash no longer keeps us up at night.” — Managing Director

Do you want similar visibility and control? Book your free Finance Clarity Call.

Frequently Ask Questions.

Do you replace our current accountant?

We can work alongside them or become your full finance function.

What does it cost?

We charge a fixed monthly fee tailored to the scope, agreed upfront with no surprises.

Do you handle payroll and VAT?

Yes. End-to-end compliance plus management reporting.

Which systems do you use?

We comfortable with all the major accounting solutions including Xero, Quickbooks, Sage and many others.

Are we a good fit?

Best for £1–5M turnover businesses considering (or already spending) £30k+ on in-house finance.

30-Day Money-Back Guarantee

Try us for 30 days. Love the clarity, or pay nothing.
If you’re not genuinely happy after your first 30 days with Rule29, we’ll refund your first month’s fee. No hard feelings.

What’s covered

  • Your first month’s Rule29 service fee

  • Our onboarding/work completed in that first month

What’s not covered

  • Third-party software costs (e.g., Xero, Dext)

  • Government fees or statutory filing charges

How to claim (simple):

  1. Email hello@rule29.co.uk within 30 days of onboarding

  2. Tell us what missed the mark

  3. We process your refund within 5 business days

Small print: Applies to new clients only; request must be made within 30 calendar days of onboarding. Refund limited to fees paid to Rule29 in that period. Third-party subscriptions and statutory charges excluded.

Ready to get control of your finances?

If we can’t identify three quick wins, we’ll send you our Finance Pack templates free.

Free Clarity Call

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